The Salesperson's Guide to Growing a Business: Lessons from the Benefits and Insurance Industry to Drive Your Growth

You don't get to choose your results. You choose your habits, and THEY determine your results. Kevin Trokey | Wendy Keneipp This book is like the blueprint and personal coach you’ve needed to grow your business. In The Salesperson’s Guide to Growing a Business, Kevin Trokey and Wendy Keneipp give you the insight you need to transform your business into a prosperous and rewarding operation. Whether you are a business professional looking to grow professionally, a salesperson looking to grow a book of business, or an owner looking to grow an entire organization, you will find what you need in this book to make you one of the top performers in your field! This book will show you how to: Craft your vision for the future and work toward it systematically Create messaging and marketing that distinguishes your company Build a sales process that engages buyers and drives predictable results Develop an intentional client experience that keeps clients around year after year Lead your team with strong communication to engage them with the company goals There is no part of your business you won’t understand at a more actionable level. Better than that, you’ll understand how to tie it all together to create a single, well-running machine. And, if you're thinking the "small stuff" doesn't make a difference, believe Kevin and Wendy— it does. They give you detailed instructions and resources that leave nothing to chance; they’ll help you create your #PathToGrowth. Whether you’re an owner responsible for the entire business or a contributing team member, you need a holistic understanding of the organization. A growing business requires a knowledgeable, fully engaged team capable of contributing to strategy and execution. A team filled with professionals who all think and act like business owners has a huge competitive advantage. When that type of team regularly engages together in problem-identification and solving, communication, company messaging, sales process, and client engagement, it is all but impossible to beat. Your team is capable of it; you need to be a driver of the transformation. This book is a literal instruction manual filled with common sense ideas, strategies, and resources that will take you from “doing okay” to “killin’ it.” Kevin and Wendy will show you a clear and strategic way to grow your business. Make this the guidebook to take on your journey.